How to Rank Higher on Google in 2025: 13+ Proven Steps

How to rank higher on Google: Core strategies for 2025

In today’s digital landscape, securing a top spot on Google’s search results is the holy grail of online visibility. If you’re wondering how to rank higher on Google or how to get higher ranking on Google, you’ve come to the right place. At IncRev, we’ve mastered the art and science of search engine optimization (SEO), helping countless businesses climb the ranks and capture valuable organic traffic. In this comprehensive guide, we’ll walk you through 13 proven steps to elevate your Google rankings and outshine your competitors.

According to Google’s 200 Ranking Factors: The Complete List (2025), user engagement signals like dwell time and click-through rate now carry more weight than traditional metrics. This shift means that learning how to rank higher in Google search requires a more nuanced, user-focused approach than ever before.

Step 1: Optimize your on-page SEO

On-page SEO remains one of the fastest and most effective ways to boost your Google rankings and get your website higher on Google. Here are key elements to focus on:

• Front-load your keywords: Place your target keyword near the beginning of your title tag for maximum impact.
• Create comprehensive content: Aim for at least 1,800 words to provide in-depth coverage of your topic.
• Strategic keyword placement: Include your target keyword 2-3 times throughout your content, ensuring natural integration.

By implementing these on-page tactics, you’re signaling to Google that your content is highly relevant to specific search queries—essential if you want to increase Google rank and rank higher on Google search.

How to rank higher for keywords with semantic optimization

Many site owners ask “how to rank keywords on Google” or “how to rank for keywords on Google.” The key is understanding that Google now evaluates content through semantic search. Instead of exact-match keywords, focus on natural variations and related terms. Voice search queries now account for over 50% of mobile searches according to SEO priorities for 2025, favoring conversational long-tail keywords.

Use Google Search Console to discover which keyword variations already drive impressions to your site, then optimize your content to capture more of those searches. This tactical approach helps you rank higher for multiple related queries simultaneously.

Step 2: Harness the power of LSI keywords

Latent Semantic Indexing (LSI) keywords are related terms that help Google understand the context and depth of your content. For those searching “how to get higher on Google search results,” incorporating LSI keywords can significantly boost your rankings:

• Use tools like LSIGraph to identify relevant LSI keywords for your topic
• Naturally integrate these terms throughout your content
• Enhance the overall topical relevance of your page

Step 3: Master technical SEO

While often overlooked, technical SEO forms the foundation of a well-optimized website. Focus on these key areas:

• Mobile optimization: Ensure your site provides a seamless experience across all devices
• Site speed: Optimize loading times to improve user experience and rankings
• Indexing: Use Google Search Console to identify and resolve any indexing issues

At IncRev, our team of technical SEO experts can conduct a comprehensive audit to uncover and address any hidden issues impacting your rankings.

Core Web Vitals: Critical for getting my website higher on Google

If you’re asking “how do I get my site higher on Google” or “how to get website higher on Google,” Core Web Vitals are non-negotiable. According to 5 Crucial SEO Trends in 2025, your Core Web Vitals must score in the top 75th percentile for competitive rankings.

Google’s SEO Starter Guide: The Basics confirms that mobile optimization and site speed remain fundamental priorities. Over 58.5% of searches in 2025 end without a click due to AI Overviews, as noted in How to Create an Effective SEO Strategy in 2025, making it critical that your site loads instantly when users do click through.

Step 4: Align content with search intent

Understanding and catering to search intent is crucial for ranking success. Here’s how to nail it:

• Analyze the current top-ranking pages for your target keywords
• Identify the type of content that’s performing well (guides, listicles, product pages, etc.)
• Create content that aligns with and exceeds user expectations

By matching search intent, you’ll not only improve rankings but also boost engagement metrics that signal quality to Google.

Step 5: Reduce bounce rate and increase dwell time

Google values pages that keep users engaged. Here are strategies to reduce bounce rate and increase dwell time:

• Optimize your above-the-fold content to instantly capture attention
• Use clear navigation and internal linking to guide users through your site
• Incorporate multimedia elements like images, videos, and infographics

Step 6: Expand your keyword portfolio

Don’t limit yourself to a single keyword. Expand your reach by targeting multiple related terms:

• Use Google Search Console to identify additional keywords you’re already ranking for
• Optimize existing content for these newly discovered keywords
• Create new content targeting related long-tail keywords

Step 7: Produce high-quality, link-worthy content

Creating exceptional content is the cornerstone of effective SEO. Focus on producing resources that naturally attract backlinks:

• Conduct original research and publish data-driven studies
• Create comprehensive, long-form guides that serve as go-to resources
• Develop visually appealing infographics and other shareable assets

At IncRev, our content creation team specializes in developing link-worthy assets that drive organic growth and establish your brand as an industry authority.

Step 8: Build high-quality backlinks

Backlinks remain a crucial ranking factor. Implement these effective link-building strategies:

• Broken link building: Identify and replace dead links on relevant websites
• Strategic guest posting: Contribute high-quality content to authoritative sites in your niche
• Resource page link building: Get featured on curated lists of valuable resources

Building brand-safe backlinks to increase Google rankings

To truly increase your Google ranking and rank higher, you need backlinks from premium publishers. According to The 2025 Google Algorithm Ranking Factors, backlinks from premium publishers with high domain authority drive 2-3x more ranking power when they’re brand-safe and compliant.

At IncRev, we’ve built relationships with over 20,000 premium publishers across 40+ countries, ensuring every link meets strict compliance standards. Our brand-safe link building approach prioritizes:

• Editorial placements in contextually relevant content
• Natural anchor text distribution to avoid penalties
• Pre-vetted publishers with authentic traffic and engagement
• Legal and brand compliance checks before every placement

This compliant, quality-first approach is essential for companies with something to lose—brands in regulated industries like finance, health, and gaming that need sustainable growth without risk.

Step 9: Monitor and analyze your results

Tracking your SEO progress is essential for ongoing optimization. Focus on these key metrics:

• Organic traffic growth in Google Analytics
• Impressions and clicks in Google Search Console
• Conversion rates and ROI from organic search traffic

Checklists and tools for monitoring Google rank improvements

If you want to improve Google rankings fast or boost Google rankings systematically, use this monthly checklist:

Step 10: Leverage visual content

Incorporating meaningful visuals can significantly enhance your content and boost engagement:

• Use charts and infographics to illustrate complex concepts
• Create branded images to increase recognition and backlink opportunities
• Optimize images with descriptive file names and alt text

Step 11: Enhance content readability

Make your content easily digestible to improve user experience and time on page:

• Use short paragraphs and concise sentences
• Incorporate bullet points and numbered lists
• Break up text with relevant subheadings (H2, H3, etc.)

Bonus Step 1: Optimize click-through rates

Improving your organic click-through rate (CTR) can lead to higher rankings:

• Craft compelling, emotion-driven title tags
• Write descriptive, action-oriented meta descriptions
• Implement schema markup for rich snippets

Bonus Step 2: Implement strategic internal linking

Effective internal linking can boost the authority of key pages and improve overall site structure:

• Use descriptive anchor text for internal links
• Prioritize linking to high-value pages
• Create a logical hierarchy of internal links

Advanced tips: How to rank high on Google with user signals

For advanced strategies on how to rank high on Google or achieve mastery in Google rankings, focus on user engagement signals that Google increasingly prioritizes. These behavioral metrics tell search engines whether your content truly satisfies user intent:

• Optimize for featured snippets: Structure content with clear question-and-answer formats to capture position zero
• Improve time on page: Use internal linking, related content modules, and compelling storytelling to keep users engaged
• Encourage social sharing: While social signals aren’t direct ranking factors, they drive traffic and create opportunities for natural backlinks
• Build topical authority: Create comprehensive content clusters around core topics to signal deep expertise
• Monitor user behavior: Use heatmaps and session recordings to identify where users drop off and optimize accordingly

How to get your site ranked higher on Google: Quick action steps

If you need to get higher ranking on Google quickly or come up higher on Google search, follow this prioritized action plan:

1. Week 1-2: Audit technical issues (Core Web Vitals, mobile-friendliness, crawl errors) using Google Search Console
2. Week 3-4: Optimize your top 10 highest-traffic pages for on-page SEO and search intent alignment
3. Month 2: Launch a content expansion campaign targeting long-tail keywords discovered in GSC
4. Month 3+: Begin systematic link building through digital PR, broken link building, and strategic guest posting

Why you need brand-safe link building to increase ranking on Google

To truly increase ranking on Google and raise Google ranking sustainably, link quality matters more than ever. Google’s algorithms have become sophisticated at detecting manipulative link patterns, making compliance-first strategies essential.

IncRev’s approach to brand-safe link building includes:

• Comprehensive legal and brand compliance reviews before any outreach
• Access to 20,000+ pre-vetted premium publishers with authentic audiences
• Content-led digital PR strategies that generate editorial placements
• Transparent reporting with clear attribution to ranking and traffic outcomes
• Average 2-day turnaround for link placement execution

This methodology helps brands in regulated industries—finance, healthcare, gaming, and more—grow organic visibility without risking penalties or brand reputation.

Conclusion: Elevate your SEO game with IncRev

Mastering these 13+ steps will put you on the fast track to higher Google rankings and increased organic traffic. Whether you’re trying to rank higher on Google, get higher google search ranking, or simply boost your Google rank, these proven strategies deliver results.

However, implementing a comprehensive SEO strategy requires expertise, time, and ongoing effort. That’s where IncRev comes in.

Our team of SEO specialists has a proven track record of helping businesses like yours achieve sustainable growth through search engine optimization. From technical audits to content creation and brand-safe link building, we provide end-to-end SEO solutions tailored to your unique goals and industry.

With coverage across 40+ countries and relationships with 20,000+ premium publishers, we combine global reach with local expertise. Our compliance-first approach ensures your link building strategy is both effective and risk-free.

Ready to dominate the search results and leave your competitors in the dust? Contact IncRev today for a free consultation and discover how we can transform your online presence.