7 Best Ahrefs Alternatives for Powerful SEO Analysis
Looking for a powerful SEO tool but not sure Ahrefs is the right fit? You’re in luck – there are several excellent Ahrefs alternatives that offer robust features for keyword research, backlink analysis, competitor insights, and more. As SEO experts at IncRev, we’ve tested all the top options to bring you this in-depth comparison of the 7 best Ahrefs alternatives on the market.
1. Semrush – The Most Comprehensive Ahrefs Alternative
Semrush is widely considered the closest competitor to Ahrefs in terms of features and capabilities. With over 50 tools for SEO, content marketing, competitor research, PPC and social media, Semrush offers an all-in-one platform for digital marketing.
Key features include:
- Keyword research and analysis
- Backlink auditing and link building
- Competitor analysis
- Site audits and on-page SEO
- Rank tracking
- Content optimization
Semrush’s data accuracy and depth of insights are on par with Ahrefs. The interface is intuitive and easy to navigate. Pricing starts at $119.95/month, making it slightly more expensive than Ahrefs’ entry plan.
For SEO agencies and in-house teams looking for a robust alternative with similar capabilities to Ahrefs, Semrush is our top recommendation.
2. Moz Pro – Trusted SEO Software with Excellent Learning Resources
Moz has been a leader in the SEO industry for years. Their Moz Pro software offers a solid set of SEO tools along with extensive educational resources.
Key features of Moz Pro include:
- Keyword Explorer for keyword research
- Link Explorer for backlink analysis
- On-page optimization suggestions
- Rank tracking
- Site crawl and technical SEO audits
While not quite as comprehensive as Ahrefs or Semrush, Moz Pro excels at keyword research and on-page optimization guidance. Their learning materials are top-notch for SEO beginners.
Pricing starts at $99/month, making it more affordable than Ahrefs. For small businesses and those new to SEO, Moz Pro is an excellent option.
3. Majestic – Specialized Backlink Analysis Tool
If your primary focus is backlink analysis and link building, Majestic is a powerful alternative to Ahrefs. They offer one of the largest link indexes available.
Key features include:
- In-depth backlink analysis
- Link profile comparisons
- Trust Flow and Citation Flow metrics
- Topical Trust Flow for understanding link relevance
- Historical link data
Majestic’s backlink data is extremely comprehensive. However, they lack some of the broader SEO features found in Ahrefs like keyword research and rank tracking.
Pricing starts at $49.99/month for their entry plan. For SEO specialists focused on link building, Majestic is an excellent choice.
4. Serpstat – Affordable All-in-One SEO Platform
Serpstat offers a comprehensive suite of SEO tools at a more budget-friendly price point than Ahrefs or Semrush.
Key features include:
- Keyword research and analysis
- Competitor analysis
- Backlink analysis
- Rank tracking
- Site audit
- On-page SEO analysis
While the data may not be quite as extensive as Ahrefs, Serpstat provides solid insights across all key SEO areas. The interface is user-friendly and intuitive.
Pricing starts at just $69/month for their entry plan. For small businesses and marketers on a budget, Serpstat offers great value.
5. SE Ranking – User-Friendly SEO Software Suite
SE Ranking provides a well-rounded set of SEO tools with an extremely intuitive interface, making it ideal for SEO beginners and agencies managing client work.
Key features include:
- Keyword research and rank tracking
- Competitor analysis
- Backlink monitoring
- Website audits
- White-label reporting
SE Ranking’s data isn’t quite as comprehensive as Ahrefs, but the platform is very easy to use. Their white-label reporting is excellent for agencies.
Pricing starts at $39/month with annual billing. For those prioritizing ease-of-use and affordability, SE Ranking is a great Ahrefs alternative.
6. Mangools – SEO Tool Suite for Beginners
Mangools offers a suite of 5 interconnected SEO tools that cover the essential bases – keyword research, rank tracking, backlink analysis, and SERP analysis.
Their tools include:
- KWFinder for keyword research
- SERPChecker for SERP analysis
- SERPWatcher for rank tracking
- LinkMiner for backlink analysis
- SiteProfiler for competitor analysis
Mangools’ tools are very beginner-friendly with clean, simple interfaces. Data coverage isn’t as extensive as Ahrefs, but it hits the key areas for basic SEO work.
Pricing starts at $29.90/month with annual billing, making it one of the most affordable Ahrefs alternatives. For bloggers, small business owners, and SEO newcomers, Mangools is an accessible option.
7. Ubersuggest – Free and Paid SEO Tool from Neil Patel
Ubersuggest, created by digital marketing expert Neil Patel, offers both free and paid versions of their SEO software. It’s a great starting point for those new to SEO.
Key features include:
- Keyword suggestions and analysis
- Competitor analysis
- Backlink data
- Content ideas
- Site audit
The free version of Ubersuggest offers limited data but can be useful for basic keyword research. The paid version unlocks more comprehensive data and features.
Pricing for the full version starts at $29/month with annual billing. For solopreneurs and small businesses on a tight budget, Ubersuggest provides good value.
Choosing the Right Ahrefs Alternative for Your Needs
When selecting an Ahrefs alternative, consider the following factors:
- Your budget and required features
- The size of your business or agency
- Your level of SEO expertise
- Specific focus areas (e.g. backlinks, keyword research, local SEO)
- Integration with other tools you use
At IncRev, we recommend Semrush as the top all-around Ahrefs alternative for its comprehensive feature set and data quality. For those on a tighter budget, Serpstat and SE Ranking offer great value. And for backlink specialists, Majestic is hard to beat.
Ultimately, most of these tools offer free trials, so we encourage you to test out a few options to find the best fit for your specific needs and workflow.
FAQ
Is there a free alternative to Ahrefs?
While there’s no free tool that fully replicates Ahrefs’ capabilities, Ubersuggest offers a free version with limited features. Google’s suite of tools (Search Console, Google Trends, Keyword Planner) can also provide some SEO insights for free.
Which is better – Ahrefs or Semrush?
Both tools are excellent and offer similar core features. Ahrefs tends to have stronger backlink data, while Semrush offers more comprehensive competitor analysis tools. We recommend trying both to see which interface and specific features you prefer.
Can I use multiple SEO tools together?
Absolutely! Many SEO professionals use a combination of tools to get the most comprehensive data and insights. For example, you might use Semrush for overall SEO and Majestic for in-depth backlink analysis.
Do I really need a paid SEO tool?
While it’s possible to do basic SEO with free tools, paid solutions offer much more comprehensive data and time-saving features. For businesses serious about improving their search visibility, a quality paid tool is a worthwhile investment.
How often should I use my SEO tool?
For most businesses, we recommend checking your SEO tool at least weekly to monitor rankings, analyze new keyword opportunities, and keep an eye on your backlink profile. However, the frequency may vary depending on your specific SEO strategy and goals.
