9 Best SEO Software Tools Used by 7-Figure Agencies
SEO agencies need powerful tools to deliver results for clients and scale their operations. But with so many options available, which SEO software should you invest in?
We’ve analyzed the tech stacks of successful 7-figure agencies to identify the most effective SEO tools. Here are the top 9 SEO software tools used by top-performing agencies:
1. Semrush – Best All-in-One SEO Platform
Semrush is the go-to SEO software for many high-growth agencies. It provides comprehensive functionality for keyword research, competitive analysis, site audits, rank tracking, and more.
Key features include:
- Keyword Magic Tool for generating keyword ideas
- Domain Overview for competitor analysis
- Site Audit for technical SEO
- Position Tracking for rank monitoring
- Link Building tools
Harry Sanders, founder of StudioHawk (a $5.6 million agency), says:
“If you’re just looking for one tool, go with Semrush. We spend about $10,000 a month on a Semrush subscription.”
Semrush offers plans starting at $119.95/month, with agency-specific features available on higher tiers.
2. Google Search Console – Best for Performance Monitoring
Google Search Console is an essential free tool for monitoring site performance in Google search results. Key features include:
- Search performance reports
- Index coverage data
- Core Web Vitals monitoring
- Manual actions and security issues alerts
GSC provides the most accurate data on organic search performance, making it indispensable for SEO agencies.
3. Screaming Frog – Best for Technical SEO Audits
Screaming Frog is a powerful desktop application for crawling and auditing websites. Top features include:
- Comprehensive site crawling
- Identification of technical SEO issues
- Integration with Google Analytics and Search Console
- Custom extraction and visualization options
Screaming Frog offers a free version for crawling up to 500 URLs. The paid version is £149/year.
4. BrightLocal – Best for Local SEO Management
BrightLocal is the top tool for agencies managing local SEO campaigns. Key capabilities include:
- Local search rank tracking
- Citation building and cleanup
- Review management and generation
- Google Business Profile audits and optimization
Adrian Lefler, CEO of My Social Practice ($7 million agency), says:
“BrightLocal streamlined everything. The simplicity of reporting back to the client creates the same simplicity for your own team.”
BrightLocal plans start at $29/month.
5. Google Analytics – Best for Website Analytics
Google Analytics is crucial for tracking website traffic, user behavior, and conversions. Key features include:
- Real-time reporting
- Audience insights
- Conversion tracking
- Custom report building
GA4 is free to use and integrates seamlessly with other Google products like Google Ads.
6. Respona – Best for Link Building Outreach
Respona helps agencies scale their link building efforts through automated outreach. Key features include:
- Prospect discovery
- Automated contact finding
- Personalized email outreach
- Campaign tracking and reporting
Guillaume Deschamps of uSERP ($1 million ARR) says:
“Respona is helping us save time on finding contacts and opportunities. We have everything in one place.”
Respona plans start at $75/month.
7. Agency Analytics – Best for Client Reporting
Agency Analytics simplifies reporting by aggregating data from multiple sources into customizable dashboards. Key features:
- Custom report builder
- White-label dashboards
- Automated report scheduling
- Integrations with 70+ marketing tools
Daniel Dye, President of Native Rank ($38 million ARR), states:
“Using AgencyAnalytics has helped us deliver better results for our clients while saving time and resources on reporting.”
Agency Analytics plans start at $12/month per client.
8. Frase – Best for AI-Powered Content Optimization
Frase uses AI to streamline content creation and on-page optimization. Key features include:
- AI-powered content briefs
- SERP analysis for content optimization
- Content decay tracking
- Integration with Google Search Console
Frase plans start at $14.99/month, making it an affordable option for content-focused agencies.
9. Notion – Best for Team Collaboration and SOPs
Notion is a versatile workspace for managing agency operations. Key uses include:
- Client portals
- Standard operating procedures (SOPs)
- Project management
- CRM and sales pipeline tracking
Payton Clarke Smith used Notion to scale Pait Digital to $600,000 ARR, stating:
“Notion’s flexibility allows us to manage multiple businesses efficiently from a single platform.”
Notion offers a free plan for individuals, with team plans starting at $8 per user/month.
Conclusion
Investing in the right SEO software can significantly boost your agency’s productivity and client results. By leveraging tools like Semrush for comprehensive SEO analysis, BrightLocal for local SEO management, and Agency Analytics for streamlined reporting, you can scale your operations while delivering exceptional value to clients.
Remember, the most successful agencies often use a combination of tools to cover all aspects of SEO. Evaluate your specific needs and budget to determine the best software stack for your agency’s growth.
Frequently Asked Questions
What is the best all-in-one SEO tool for agencies?
Semrush is widely regarded as the best comprehensive SEO platform for agencies, offering a wide range of features from keyword research to competitor analysis and site audits.
How much should agencies budget for SEO software?
Agency budgets for SEO software can vary widely, but successful agencies often invest $500-$2000 per month in their core tech stack. This investment typically pays for itself through improved efficiency and client results.
Can small agencies benefit from enterprise-level SEO tools?
Yes, many enterprise tools offer scalable plans suitable for smaller agencies. The advanced features and data provided by these tools can give smaller agencies a competitive edge and help them deliver better results for clients.
How often should agencies re-evaluate their SEO software stack?
It’s a good practice to review your SEO software annually. This allows you to assess if your current tools are meeting your needs and explore new options that could improve your workflow or capabilities.
What’s the most important factor in choosing SEO software?
The most critical factor is how well the software aligns with your agency’s specific needs and processes. Consider factors like the types of clients you serve, your team’s expertise, and your reporting requirements when evaluating tools.
