The Content Relaunch: How to Boost Organic Traffic by 260% in 14 Days
Are you looking for a proven way to dramatically increase organic traffic to your website? Look no further than the Content Relaunch strategy. At IncRev, we recently tested this approach and saw organic traffic to one of our posts skyrocket by 260.7% in just two weeks. The best part? We didn’t have to create any new content from scratch.
In this comprehensive guide, we’ll walk you through the exact step-by-step process we used to achieve these impressive results. You’ll learn how to identify underperforming content, dramatically improve and update it, and relaunch it for maximum impact.
Why the Content Relaunch Strategy Works
There are three key reasons why the Content Relaunch is so effective:
- New exposure for old content – It gives your existing content another chance to reach new readers who may have missed it the first time around.
- Improved content quality – You have the opportunity to update and enhance content that may be outdated or mediocre.
- Built-in social proof – Relaunched content already has comments, shares and other signals of engagement from its initial publication.
Step 1: Identify Underperforming Content
The first step is finding the right content to relaunch. Here are some key places to look:
Pages Ranking #7-#15 in Search Results
Posts ranking just outside the top results have the potential to move up with some optimization. Use Google Search Console to identify these pages.
Pages with Declining Organic Traffic
Look for content that used to perform well but has seen traffic drop off over time.
Content That Underperformed Initially
Great content doesn’t always get the attention it deserves on the first try. The Content Relaunch gives it another chance to shine.
Good Content That Could Be Even Better
Even your best content likely has room for improvement and updating.
Step 2: Dramatically Improve Your Content
Once you’ve selected a piece of content, it’s time to take it to the next level. Here are some key ways we enhanced our content:
- Updated screenshots and visuals
- Improved the structure and flow
- Added new case studies and examples
- Addressed common reader questions
- Enhanced storytelling elements
- Added bonus tips and sections
The goal is to make your content at least twice as good as it was originally. This may involve significant rewriting and expansion.
Step 3: Relaunch and Promote
With your content updated and improved, it’s time to relaunch. Here are the key steps:
Targeted Outreach
Reach out to people who have shared or linked to similar content in the past. Let them know you have an updated resource on the topic.
Update the Published Date
Change the post’s published date in your CMS so it appears at the top of your blog feed.
Share on Social Media
Promote the updated content across your social channels, highlighting what’s new and improved.
Email Your List
Let your email subscribers know about the newly updated resource.
The Results: 260% Increase in Organic Traffic
When we applied this process to one of our posts at IncRev, the results were dramatic:
- 260.7% increase in organic search traffic in 14 days
- Significant boost in social media traffic
- Surge of new high-quality backlinks
- Improved search rankings for target keywords
Why Work with an Agency like IncRev
While the Content Relaunch strategy is powerful, executing it effectively requires significant time, expertise and resources. Working with an experienced SEO agency like IncRev allows you to:
- Leverage proven processes refined through years of testing
- Access advanced tools and data for content analysis
- Tap into expert writers and editors to dramatically improve content
- Benefit from established relationships for content promotion
- Scale the strategy across your entire site
Our team at IncRev has helped companies in diverse industries boost organic traffic through strategic content optimization and relaunching. We’d love to explore how we can help take your content to the next level.
Start Relaunching Your Content Today
The Content Relaunch strategy offers a tremendous opportunity to breathe new life into your existing content and drive significant organic traffic growth. By following the process outlined in this guide, you can start seeing results in a matter of weeks.
Remember, the key is to dramatically improve and expand your content, not just make surface-level tweaks. Put in the work to make your content truly best-in-class, and the traffic will follow.
If you need help executing this strategy at scale, don’t hesitate to reach out to our team of SEO experts at IncRev. We’re here to help you maximize the value of your content and achieve your organic traffic goals.
Frequently Asked Questions
How often should I relaunch old content?
There’s no set rule, but a good guideline is to relaunch your best evergreen content every 6-12 months. For rapidly changing topics, you may want to update more frequently.
Will relaunching content hurt my SEO?
When done properly, relaunching content should help, not hurt your SEO. The key is to substantially improve the content, not just change the date.
How much should I change when relaunching content?
Aim to improve the content by at least 50-100%. This may involve significant rewriting, adding new sections, updating data/examples, and enhancing visuals.
Should I create a new URL when relaunching content?
In most cases, it’s best to keep the same URL to maintain existing backlinks and search equity. Only create a new URL if the content has changed so substantially that it’s essentially a new post.
How can I measure the success of a content relaunch?
Track metrics like organic search traffic, rankings, social shares, and new backlinks in the weeks following your relaunch to gauge its impact.
