Email Marketing Statistics 2025: 60+ Data Points You Can’t Ignore

60 Mind-Blowing Email Marketing Statistics You Can’t Ignore

Email marketing remains one of the most powerful tools in a marketer’s arsenal. But to truly harness its potential, you need to stay on top of the latest trends and statistics. At IncRev, we’ve compiled a comprehensive list of the 60 most critical email marketing stats that every marketer needs to know.

Whether you’re looking to improve your:

• Open rates
• Click-through rates
• Conversion rates
• Mobile optimization
• Personalization strategies
• Overall ROI

This data-packed guide has you covered. Let’s dive in!

Subject Line and Open Rate Statistics

Your subject line is the gatekeeper to your email content. Here are some eye-opening stats to help you craft irresistible subject lines:

• The average email open rate across all industries is 21.33%
• Welcome emails boast an impressive 63.91% open rate
• Top-performing email subject lines contain an average of 43.85 characters
• Image-based emails have a higher open rate (30.27%) compared to text-based emails (21.9%)
• Only 6.9% of email subject lines contain an emoji, but those that do see similar open rates to those without

Updated 2024-2025 open rate benchmarks

Recent industry research shows that the average open rate for email marketing in 2025 stands at 21.5% across industries. However, B2B email marketing stats reveal a slightly lower average of 19.2% for business-to-business campaigns. The average open rate for email marketing 2024 B2B has remained steady, though segmented campaigns continue to outperform generic sends by up to 14%.

Click-Through Rate Statistics

Once you’ve nailed the open, it’s time to focus on engagement. Check out these click-through rate (CTR) insights:

• The average click-through rate for emails sent in North America is 2.96%
• Organizations in Communications, Publishing, and Financial Services see higher than average CTRs (5.77%, 5.43%, and 4.42% respectively)
• Personalization in email body content can lead to a 28.57% increase in click-throughs
• Welcome emails have, on average, 3.7x the click-through rate of a regular email newsletter
• Including videos in your email can increase click-through rates by 65%

Average Email Click-Through Rates in 2025

When examining the average click through rate email marketing benchmarks for 2025, recent data shows the overall average email click-through rate sits at 2.5% for newsletters. The average b2b email click through rate typically runs slightly lower at 2.3%, though this varies significantly by industry and list quality. According to comprehensive email marketing statistics of 2025, the average click through rates for email campaigns in highly engaged B2B sectors can reach 3.5% or higher.

Email Marketing Statistics by Industry (2025 Benchmarks)

Understanding email marketing stats by industry helps you set realistic targets and identify opportunities. Here’s how email stats and performance metrics break down across sectors in 2025:

These email marketing industry statistics show clear variation across sectors, with communications and publishing leading in engagement. Global trends in estatísticas de email marketing and statistiques email marketing mirror these patterns, confirming consistent performance benchmarks worldwide.

Mobile Email Marketing Statistics

With more than half of all emails now opened on mobile devices, optimizing for smartphones and tablets is crucial:

• 62% of email campaigns are opened on a mobile device
• Apple’s email client market share stands at 58.07%, followed by Gmail at 29.67%
• Responsive email design can increase mobile click rates by up to 15%
• 57% of marketers are prioritizing mobile-friendly design in their email campaigns

Email Client Market Share 2024 and Deliverability Stats

The landscape of email client statistics has shifted notably in 2024. According to the latest email marketing benchmarks for 2024, Apple Mail now commands approximately 55% of the email client market share, with Gmail holding 31% in 2024. These email client market share statistics are critical for testing and optimization.

Email deliverability stats show that the average deliverability rate sits at 85% in 2024, heavily influenced by authentication protocols like DMARC, SPF, and DKIM. Brands that implement proper authentication see deliverability rates above 90%, while those without proper setup struggle with inbox placement and may see their messages relegated to spam folders.

Email Segmentation and Personalization Stats

Personalization is no longer a nice-to-have – it’s expected. Here’s why:

• 62% of marketers use dynamic content to personalize their email campaigns
• 64% of marketing professionals use subject line personalization
• Brands using dynamic content in emails report a 22% increase in ROI
• 83% of consumers prefer to receive hyper-personalized marketing messages
• Automated emails triggered by user behavior account for 46.9% of email sales while comprising only 2.6% of sends

Why Email Segmentation Statistics Matter

Current email segmentation statistics demonstrate massive upside: segmented campaigns can boost open rates by 14% and click rates by 28% compared to non-segmented blasts. Recent email marketing statistics 2025 key insights reveal that advanced personalization can increase email revenue by up to 760%. Email personalization stats continue to show that recipients expect tailored content, with 74% of marketers reporting that targeted personalization increases overall customer engagement.

B2B Email Marketing Statistics

For those in the B2B space, email marketing remains a cornerstone strategy:

• 50% of B2B marketers claim email marketing is their most impactful channel
• 83% of B2B marketers use email engagement to track content performance
• 57% of marketers at large companies use AI in their email marketing campaigns
• Email marketing ranks as the 2nd most effective channel for generating qualified B2B leads
• 44% of B2B marketers say email produces the best results as a distribution channel

B2B-Specific Open and Click Rates

When analyzing b2b email marketing stats in detail, the data from 70+ email marketing statistics for 2025 shows that B2B email open rates average 22% in 2025 when campaigns are properly segmented. The average open rates for b2b email campaigns lag slightly behind B2C averages, but B2B audiences demonstrate higher intent and conversion rates once engaged.

The average open and click through rates for email marketing in B2B contexts require patience and nurturing. B2B buyers typically engage with 3-5 pieces of content before converting, making consistent email sequences critical. B2B email marketing statistics also show that decision-makers prefer educational content over promotional pitches, with case studies and whitepapers generating 40% higher engagement than product-focused emails.

Email Marketing ROI Statistics

When it comes to return on investment, email marketing continues to outperform:

• Email drives an average ROI of $40 for every dollar spent for US brands
• Some platforms report ROI as high as $72 for every dollar spent on email marketing
• Organizations that always include A/B testing in their email programs report a higher ROI of $48 for every dollar spent
• US marketers allocate 12% of their advertising budget to email
• 50% of marketing professionals rate email as “extremely/very effective” for ROI, outperforming native advertising and podcasts

Updated ROI and Revenue Insights from Email Marketing

According to top email marketing statistics from Forbes, the average roi for email marketing has climbed to $42 for every $1 spent in 2025, up from $40 in previous years. These email marketing roi statistics 2024 confirm email’s position as the highest-ROI digital channel available to most businesses.

Email marketing revenue statistics show that automated workflows generate 320% more revenue than standard promotional campaigns. The email marketing roi stats demonstrate clear correlation between investment in personalization, segmentation, and testing with overall campaign returns. Brands that commit to data-driven optimization see ROI figures exceeding $50 per dollar spent.

AI in Email Marketing

Artificial intelligence is revolutionizing email marketing. Here’s how:

• 35% of marketers currently use AI in their email marketing campaigns
• Top AI use cases for email include retargeting (55%), content personalization (53%), and subject line optimization (44%)
• 58.3% of CEOs and marketers believe AI can improve email newsletters

Bonus Email Marketing Statistics

• Marketers send an average of 15 emails per month
• 48% of consumers claim to “always” or “often” delete brand emails without reading them
• Cart abandonment emails have an average conversion rate of 2.71%, compared to 0.07% for all email types
• Over 40% of subscribers use Dark Mode on the Apple Mail app
• Email campaign statistics show Tuesday and Thursday continue to be the best days for B2B sends
• Welcome series that include 3+ emails generate 90% more revenue than single welcome messages
• Re-engagement campaigns can win back 15-20% of inactive subscribers when properly timed

Conclusion

These statistics highlight the continued importance and effectiveness of email marketing. At IncRev, we specialize in helping businesses leverage these insights to create high-performing email campaigns that drive real results. The latest email marketing stats, from B2B benchmarks to industry-specific performance data, confirm that email remains a cornerstone channel in 2025.

Whether you’re optimizing for better email stats across open rates, working to improve your average email marketing click through rates, or building sophisticated segmentation strategies based on email segmentation statistics, data-driven decision-making separates winning campaigns from the rest.

Ready to take your email marketing to the next level? Contact IncRev today for a personalized strategy session.