Squarespace subscriber and revenue statistics 2024-2025: Updated analysis

Squarespace subscriber and revenue statistics: A deep dive into the website building giant

Squarespace has emerged as a titan in the website building industry, revolutionizing the way businesses and individuals create their online presence. As an SEO expert at IncRev, I’m thrilled to take you on an analytical journey through Squarespace’s impressive growth trajectory and financial performance. This comprehensive exploration will provide valuable insights into the company’s subscriber base, revenue streams, and market positioning.

Squarespace’s meteoric rise: Key statistics at a glance

Before we delve into the details, let’s highlight some of the most striking statistics that underscore Squarespace’s dominance in the website building space:

• A staggering 4.91 million unique subscriptions
• 2024 revenue reaching an impressive $1.01 billion
• Current annual revenue run rate of $1.12 billion
• Operating expenses totaling $721.09 million in 2024
• A global workforce of 1,749 full and part-time employees

These numbers paint a picture of a company that has not only found its footing in a competitive market but is thriving and expanding at a remarkable pace.

Unpacking Squarespace’s subscriber growth

At the heart of Squarespace’s success lies its ever-growing subscriber base. The platform defines a unique subscription as each individual website built using their tools, along with standalone scheduling subscriptions, Unfold app users, and hospitality subscriptions.

As of Q1 2024, Squarespace boasts 4.91 million unique subscriptions, representing a substantial increase of 708,000 new subscriptions since December 2022. This consistent growth trend demonstrates the platform’s ability to attract and retain users in a crowded market.

The steady upward trajectory of Squarespace’s subscriber count is a testament to the platform’s user-friendly interface, robust features, and effective marketing strategies. As an SEO professional, I can attest to the importance of a strong online presence, and Squarespace’s growth indicates that businesses and individuals alike recognize the value of a well-designed website.

Revenue milestones: Squarespace’s financial success story

Squarespace’s financial performance has been nothing short of impressive. Let’s break down the key revenue metrics that highlight the company’s financial health and growth potential:

Annual revenue run rate (ARRR)

As of March 2024, Squarespace’s annual revenue run rate stands at a whopping $1.12 billion, up from $941.86 million in March 2024. This metric, calculated by multiplying quarterly subscription revenue by 4, provides a forward-looking estimate of the company’s annual revenue based on current performance.

Annual revenue

In 2024, Squarespace generated $1.01 billion in revenue, marking a significant 16.77% year-over-year growth. This represents a remarkable 29.12% increase since 2021, underscoring the company’s ability to capitalize on the growing demand for website building services.

Revenue by region

Squarespace’s revenue distribution provides interesting insights into its market penetration:

• 71.51% of revenue comes from US customers, amounting to $201.04 million in Q1 2024
• Non-US markets contributed $80.11 million in Q1 2024, representing 28.49% of total revenue

This breakdown suggests that while Squarespace has a strong foothold in the US market, there’s significant potential for growth in international markets.

Diving deeper: Revenue sources and performance metrics

To gain a more nuanced understanding of Squarespace’s financial performance, let’s examine its revenue sources and key performance metrics:

Presence vs. commerce revenue

Squarespace categorizes its revenue into two main streams:

1. Presence revenue: This includes core platform subscriptions, domain-managed services, and third-party solution fees. In Q1 2024, presence revenue reached $200.88 million, accounting for 71.45% of total revenue.
2. Commerce revenue: This encompasses subscription plans with additional commerce and marketing tools, Squarespace Scheduling, revenue share with partners, and transaction fees. Commerce revenue hit $80.26 million in Q1 2024, representing 28.55% of total revenue.

The growth in commerce revenue highlights Squarespace’s success in expanding its e-commerce capabilities and catering to businesses’ online selling needs.

Revenue per unique subscription

Each Squarespace subscription generates an average of $226.63 per year in revenue. This figure has been steadily increasing since 2018, indicating the company’s ability to extract more value from each subscriber, possibly through upselling and improved service offerings.

Gross merchandise value (GMV)

The total value of orders placed through Squarespace-enabled e-commerce sites reached an impressive $6.21 billion in 2024. This metric underscores the platform’s growing importance in the e-commerce ecosystem and its ability to facilitate substantial online transactions for its users.

Operating expenses and workforce

Understanding Squarespace’s operating expenses provides insight into its investment priorities and operational efficiency:

• Total operating expenses in 2024: $721.09 million
• Marketing and sales costs: $349.57 million (48.48% of total expenses)
• Research and product development: $242.19 million (33.59%)
• General and administrative: $129.33 million (17.93%)

The significant investment in marketing and sales highlights Squarespace’s commitment to growth and customer acquisition.

As for its workforce, Squarespace employs 1,749 full and part-time employees worldwide, with the majority (1,530) based in the United States. This global presence allows the company to tap into diverse talent pools and serve customers across different markets effectively.

Squarespace revenue statistics 2024 and beyond

For those searching for squarespace annual revenue 2024, the company achieved $1.01 billion in total revenue according to Yahoo Finance’s Q4 2023 earnings report. This milestone represents a 17% year-over-year increase and solidifies Squarespace’s position among the leading website building platforms.

The squarespace revenue 2024 figures demonstrate consistent momentum, with the platform’s squarespace revenue growth statistics showing particularly strong performance in the commerce segment. Statista’s 2023 revenue analysis confirms that Q1 2024 continued this trend with an annual run rate reaching $1.12 billion.

Annual revenue and growth breakdown

Analyzing the squarespace 2024 revenue annual performance reveals several key trends:

The squarespace annual revenue trajectory shows accelerating growth, particularly as the platform has invested heavily in e-commerce capabilities. This strategic focus has paid dividends, with commerce-related subscriptions driving a significant portion of the revenue increase.

Squarespace subscriber numbers: 2024 vs. 2025

When examining squarespace subscribers 2024, the platform maintained approximately 4.9 million active subscriptions throughout the year. According to Backlinko’s 2025 subscriber stats, this figure represents the squarespace number of customers across all product lines, including websites, domains, scheduling, and commerce plans.

For those wondering about squarespace number of subscribers 2025, industry projections suggest growth to over 5 million subscriptions. MageComp’s 2025 growth figures indicate that enhanced e-commerce tools and international expansion will drive this increase.

Evaluating Squarespace’s commerce and GMV performance

The squarespace commerce gmv 2024 reached $6.21 billion, representing all transactions processed through Squarespace e-commerce sites. This squarespace gmv 2024 figure demonstrates the platform’s significant role in powering online retail for small and medium businesses.

Squarespace commerce revenue 2024 specifically contributed $80.26 million in Q1 alone, accounting for 28.55% of total quarterly revenue. According to SquareStyle’s 2025 e-commerce insights, this commerce segment has grown faster than the core presence business, reflecting increasing demand for integrated selling tools.

Commerce revenue breakdown

The commerce revenue stream includes:

• Enhanced commerce subscription plans with point-of-sale features
• Squarespace Scheduling appointments and bookings
• Transaction fees from online sales (typically 3% for basic plans)
• Revenue sharing agreements with payment processors and third-party tools

For businesses looking to maximize their Squarespace commerce potential, partnering with experts who understand how to optimize your Squarespace store for search can significantly improve visibility and sales performance.

Company evaluation: Squarespace revenue model and statistics

When asked to evaluate the brand – e-commerce software providers company squarespace on accounting, several financial metrics stand out. The company’s dual revenue model—combining subscription fees with transaction-based commerce income—provides both stability and growth leverage.

Squarespace revenue model explained

The squarespace revenue model operates on three primary pillars:

1. Subscription revenue (71.45%): Monthly and annual plans ranging from $16 to $49+ per month for standard websites
2. Commerce subscriptions (18%): Enhanced plans with e-commerce features starting at $27-$49 monthly
3. Transaction and service fees (10.55%): Payment processing fees, domain registrations, and premium features

This diversified approach has proven resilient, with Higo Creative’s 2025 company facts showing consistent revenue per subscription growth even as the customer base expands.

Accounting insights and competitor comparison

Key squarespace statistics for financial evaluation include:

When evaluating these squarespace revenue growth statistics, it’s important to note that Squarespace occupies a distinct market position—more premium than Wix, more design-focused than Shopify, and targeting creative professionals and small businesses that prioritize aesthetics alongside functionality.

The road ahead: Squarespace’s future prospects

As Squarespace prepares to go private in a $6.9 billion cash transaction with a private equity firm, the company seems poised for continued growth and innovation. The steady increase in subscribers, revenue, and GMV suggests that Squarespace is well-positioned to capitalize on the ongoing digital transformation across industries.

According to MageComp’s 2025 growth figures, projections indicate subscriber growth beyond 5 million by late 2025, driven primarily by enhanced e-commerce tools and international market penetration. The platform’s post-privatization strategy will likely focus on:

• Accelerating product innovation without quarterly earnings pressure
• Expanding commerce capabilities to compete more directly with Shopify
• Growing international presence, particularly in Europe and Asia-Pacific
• Investing in AI-powered design and SEO tools

For businesses and individuals looking to establish or enhance their online presence, Squarespace’s robust platform and impressive track record make it a compelling choice. However, to truly maximize the potential of a Squarespace website, it’s crucial to implement effective SEO strategies.

This is where partnering with an experienced SEO and link building agency like IncRev can make a significant difference. Our team of experts can help you optimize your Squarespace site for search engines, ensuring that your beautifully designed website also ranks well and attracts organic traffic.