133 Super Interesting Social Media Marketing Statistics
Social media continues to be a dominant force in digital marketing. As platforms evolve and user behaviors shift, staying on top of the latest social media trends and statistics is crucial for marketers. This comprehensive list compiles 133 of the most relevant and insightful social media marketing statistics, covering major platforms like Facebook, Instagram, LinkedIn, Twitter, Pinterest, YouTube, and Snapchat.
Facebook Statistics
Despite challenges, Facebook remains the largest social network globally. Here are key Facebook stats marketers need to know:
- Facebook has 2.7 billion monthly active users worldwide
- Users spend an average of 58 minutes per day on the Facebook mobile app
- 66% of monthly Facebook users log in daily
- Wednesday at 11am and 1pm are the optimal times to post on Facebook
- 59% of marketers say Facebook is their most important social channel
- 69% of U.S. adults use Facebook
- Facebook Stories has over 150 million daily users
- 95% of Facebook sessions occur on mobile devices
Instagram Marketing Statistics
Instagram continues to grow in popularity, especially among younger demographics. Key Instagram stats include:
- Instagram has over 1 billion monthly active users
- 500 million+ people use Instagram Stories daily
- 37% of U.S. adults use Instagram
- 80% of Instagram users follow at least one business account
- 72% of Instagram users have made a purchase after seeing a product on the app
- Instagram posts with faces get 38% more likes
- Over 150 million Instagram users engage with a business through Instagram Direct each month
LinkedIn Statistics
LinkedIn remains the top platform for B2B marketing. Essential LinkedIn stats:
- LinkedIn has over 706 million users globally
- 27% of U.S. adults use LinkedIn
- 82% of B2B marketers say LinkedIn is their most successful content marketing channel
- 97% of B2B marketers use LinkedIn for content marketing
- 80% of B2B social media leads come from LinkedIn
- 43% of B2B marketers say they’ve gained a customer through LinkedIn
Twitter Statistics
Twitter remains influential, especially for news and real-time engagement. Key Twitter stats:
- Twitter has 321 million monthly active users
- 500 million tweets are posted daily
- 22% of U.S. adults use Twitter
- 71% of Twitter users get news from the platform
- 59% of B2B marketers use Twitter for marketing
- Tweets with GIFs get 55% more engagement
Pinterest Statistics
Pinterest is a powerful platform for visual discovery and e-commerce. Notable Pinterest stats:
- Pinterest has 459 million monthly active users
- 28% of U.S. adults use Pinterest
- 90% of weekly Pinterest users use the platform to make purchase decisions
- 70% of Pinterest users discover new products on the platform
- 66% of users purchase from brands they see on Pinterest
- 85% of Pinners use the mobile app
YouTube Statistics
YouTube dominates video content consumption. Key YouTube stats for marketers:
- 73% of U.S. adults use YouTube
- Over 1 billion hours of YouTube video are watched daily
- 70% of YouTube watch time comes from mobile devices
- 500+ hours of content are uploaded to YouTube every minute
- YouTube is the world’s second-largest search engine
- 78.9% of top-ranking Google videos are from YouTube
Snapchat Statistics
Snapchat remains popular among younger users. Important Snapchat stats:
- Snapchat has 238 million daily active users
- 24% of U.S. adults use Snapchat
- 62% of U.S. 18-29 year-olds use Snapchat
- Snapchat users send an average of 34 messages daily
- Users spend an average of 34.5 minutes per day on Snapchat
Social Media Advertising Statistics
Social media advertising continues to grow in importance. Key advertising stats:
- Global social media ad spend is expected to reach $99 billion in 2024
- Facebook ads have an average cost-per-click of $1.86
- The average conversion rate for Facebook ads is 9.21%
- Over 2 million businesses advertise on Instagram
- 7 million businesses use Facebook for advertising
- Video ads on Twitter reduce cost-per-engagement by 50%
Social Media Marketing Trends
Staying on top of broader social media trends is crucial. Key trends to watch:
- There are 3.6 billion social media users worldwide
- The average person spends 2 hours and 22 minutes on social media daily
- 57% of businesses in fashion and beauty use influencer marketing
- 58% of users prefer visual content over text in social feeds
- Stories format is growing 15x faster than feed posts
- 40% of consumers only become emotionally attached to brands they interact with on social media
Conclusion
These statistics demonstrate the continued importance and evolution of social media marketing. Platforms like Facebook, Instagram, LinkedIn and YouTube offer immense opportunities to connect with target audiences. However, marketers must stay agile and adapt strategies as user behaviors and platform capabilities change. By leveraging these insights and partnering with an experienced SEO and digital marketing agency like IncRev, businesses can develop data-driven social media strategies to drive meaningful results.
Frequently Asked Questions
Which social media platform has the most users?
Facebook remains the largest social network with 2.7 billion monthly active users globally.
What percentage of marketers use social media?
94% of marketers use Facebook, 76% use Instagram, 59% use LinkedIn, and 53% use Twitter.
How much time do people spend on social media?
The average person spends 2 hours and 22 minutes daily on social media and messaging apps.
What’s the best time to post on social media?
Optimal posting times vary by platform, but midweek mornings tend to perform well across networks.
How effective is social media advertising?
Social media ads can be highly effective, with Facebook ads averaging a 9.21% conversion rate.
What social media trends should marketers watch?
Key trends include the growth of Stories, increased use of video, rise of social commerce, and focus on authenticity and user-generated content.
