133+ Social media marketing statistics for 2025
Social media continues to be a dominant force in digital marketing. As platforms evolve and user behaviors shift, staying on top of the latest social media trends and statistics is crucial for marketers. For those searching for social media marketing stats, this comprehensive list compiles 133+ of the most relevant and insightful statistics for 2025, covering major platforms like Facebook, Instagram, LinkedIn, Twitter, Pinterest, YouTube, and Snapchat, plus emerging networks like TikTok.
According to recent data, global social media users have reached 5.42 billion in 2025, representing over two-thirds of the world’s population. The average person now spends 2 hours and 21 minutes daily on social platforms, making social media an indispensable channel for reaching target audiences.
Updated social media marketing statistics for 2025
If you’re looking for the latest statistics of social media marketing and marketing statistics for social media, here are the most important figures driving strategy decisions in 2025:
Global user and usage trends
- There are 5.42 billion social media users worldwide in 2025
- The average person spends 2 hours and 21 minutes daily on social media
- Social media penetration has reached 67.5% of the global population
- Mobile devices account for 92% of all social media usage
- 57% of the world’s population uses social media actively
- Social media user growth rate stands at 5.6% year-over-year
- The fastest-growing demographic on social platforms is users aged 55+
- Video content consumption on social media has increased by 120% since 2023
Facebook statistics
Despite challenges, Facebook remains the largest social network globally. Here are key Facebook stats marketers need to know:
- Facebook has 3.07 billion monthly active users worldwide in 2025
- Users spend an average of 58 minutes per day on the Facebook mobile app
- 66% of monthly Facebook users log in daily
- Wednesday at 11am and 1pm are the optimal times to post on Facebook
- 59% of marketers say Facebook is their most important social channel
- 69% of U.S. adults use Facebook
- Facebook Stories has over 150 million daily users
- 95% of Facebook sessions occur on mobile devices
Instagram marketing statistics
For those researching instagram statistics and instagram marketing statistics, Instagram continues to grow in popularity, especially among younger demographics. Key Instagram stats include:
- Instagram has over 2.5 billion monthly active users in 2025
- 500 million+ people use Instagram Stories daily
- 37% of U.S. adults use Instagram
- 80% of Instagram users follow at least one business account
- 72% of Instagram users have made a purchase after seeing a product on the app
- Instagram posts with faces get 38% more likes
- Over 150 million Instagram users engage with a business through Instagram Direct each month
- Instagram Reels generate 22% more engagement than standard video posts
- Carousel posts receive 1.4x more reach than single-image posts
LinkedIn statistics
LinkedIn remains the top platform for B2B marketing. Essential LinkedIn stats:
- LinkedIn has over 1 billion users globally in 2025
- 27% of U.S. adults use LinkedIn
- 82% of B2B marketers say LinkedIn is their most successful content marketing channel
- 97% of B2B marketers use LinkedIn for content marketing
- 80% of B2B social media leads come from LinkedIn
- 43% of B2B marketers say they’ve gained a customer through LinkedIn
- LinkedIn video posts generate 5x more engagement than text posts
- LinkedIn newsletter subscribers have grown by 47% year-over-year
Twitter statistics
When examining twitter statistics, Twitter remains influential, especially for news and real-time engagement. Key Twitter stats:
- Twitter has 611 million monthly active users in 2025
- 500 million tweets are posted daily
- 22% of U.S. adults use Twitter
- 71% of Twitter users get news from the platform
- 59% of B2B marketers use Twitter for marketing
- Tweets with GIFs get 55% more engagement
Pinterest statistics
Looking at pinterest stats and pinterest user stats, Pinterest is a powerful platform for visual discovery and e-commerce. Notable Pinterest statistics:
- Pinterest has 518 million monthly active users in 2025
- 28% of U.S. adults use Pinterest
- 90% of weekly Pinterest users use the platform to make purchase decisions
- 70% of Pinterest users discover new products on the platform
- 66% of users purchase from brands they see on Pinterest
- 85% of Pinners use the mobile app
- Pinterest drives 33% more referral traffic to shopping sites than Facebook
YouTube statistics and video trends
For youtube statistics, youtube stats, and youtube video statistics, YouTube dominates video content consumption. Key YouTube stats for marketers in 2025:
- YouTube has 3 billion monthly users worldwide
- 73% of U.S. adults use YouTube
- Over 1 billion hours of YouTube video are watched daily
- 70% of YouTube watch time comes from mobile devices
- 500+ hours of content are uploaded to YouTube every minute
- YouTube is the world’s second-largest search engine
- 78.9% of top-ranking Google videos are from YouTube
- YouTube Shorts receives 70 billion daily views
- Short-form video content delivers the highest ROI of any social media marketing strategy
TikTok statistics for 2025
TikTok has emerged as one of the most popular social media platforms, especially for reaching younger audiences:
- TikTok has 1.5 billion monthly active users in 2025
- Users spend an average of 95 minutes per day on TikTok
- TikTok is downloaded more than 4 billion times globally
- 67% of TikTok users say the platform inspired them to shop
- TikTok Shop is driving social commerce with $20 billion in annual transactions
- Branded hashtag challenges on TikTok generate 17.5% engagement rates
- 58% of TikTok users discover new products on the platform weekly
Snapchat statistics
Examining snapchat statistics and snapchat users, Snapchat remains popular among younger users. Important Snapchat stats:
- Snapchat has 422 million daily active users in 2025
- 24% of U.S. adults use Snapchat
- 62% of U.S. 18-29 year-olds use Snapchat
- Snapchat users send an average of 34 messages daily
- Users spend an average of 34.5 minutes per day on Snapchat
B2B social media marketing statistics
For professionals researching b2b social media statistics, b2b social media marketing statistics, and b2b social media stats, here are critical insights for lead generation and ROI:
- 91% of B2B marketers use content marketing on social media
- LinkedIn generates 80% of B2B social media leads
- B2B companies that blog generate 67% more leads than those that don’t
- 54% of B2B marketers have generated leads from social media
- B2B buyers consume an average of 13 content pieces before making a purchase decision
- Video content in B2B social media increases engagement by 1200%
- 84% of C-level executives use social media to inform purchasing decisions
- Social selling on LinkedIn generates 45% more sales opportunities
- B2B companies using social media for customer service see 25% higher customer satisfaction
- Twitter drives 3x more B2B leads than LinkedIn when optimized for engagement
Social media advertising statistics 2025
For marketers tracking social media advertising stats, social advertising statistics, and social media ads statistics, social media advertising continues to grow in importance. Key advertising stats:
- Global social media ad spend is expected to reach $256.5 billion in 2025
- Facebook ads have an average cost-per-click of $1.86
- The average conversion rate for Facebook ads is 9.21%
- Over 2 million businesses advertise on Instagram
- 7 million businesses use Facebook for advertising
- Video ads on Twitter reduce cost-per-engagement by 50%
- LinkedIn ads have the highest conversion rate among B2B audiences at 2.74%
- TikTok ad revenue is projected to exceed $23 billion in 2025
- Social media advertising ROI averages $5.16 for every dollar spent
- Retargeting ads on social media have 10x higher click-through rates than standard display ads
Social media trends and engagement statistics for 2025
Understanding social media trends 2025, social media engagement stats, and social media content statistics is crucial for staying competitive. Key trends to watch:
- Short-form video content delivers the highest ROI in social media marketing
- Stories format is growing 15x faster than feed posts
- Influencer marketing is projected to reach $32.55 billion globally in 2025
- 57% of businesses in fashion and beauty use influencer marketing
- 58% of users prefer visual content over text in social feeds
- 40% of consumers only become emotionally attached to brands they interact with on social media
- Social commerce sales are expected to reach $1.2 trillion in 2025
- Live streaming on social media generates 10x more engagement than pre-recorded video
- User-generated content increases conversion rates by 161%
- 86% of consumers want to see more video content from brands
- Social media customer service responses within one hour increase customer satisfaction by 75%
- Micro-influencers (10K-100K followers) generate 60% higher engagement than macro-influencers
Social media manager statistics and content performance
For social media manager statistics and content performance metrics:
- The average social media manager oversees 6.7 different social accounts
- Posts with emojis increase engagement by 48%
- Weekday posting generates 18% more engagement than weekend posting
- Interactive content (polls, quizzes) generates 2x more engagement than static posts
- Behind-the-scenes content increases brand trust by 73%
- Social media posts with branded hashtags see 33% more engagement
Conclusion
These statistics demonstrate the continued importance and evolution of social media marketing. Platforms like Facebook, Instagram, LinkedIn and YouTube offer immense opportunities to connect with target audiences. However, marketers must stay agile and adapt strategies as user behaviors and platform capabilities change. By leveraging these insights and partnering with an experienced SEO and digital marketing agency like IncRev, businesses can develop data-driven strategies to drive meaningful results.
Frequently Asked Questions
What are the latest social media marketing statistics for 2025?
The latest social media marketing statistics for 2025 show 5.42 billion global users, with an average daily usage of 2 hours and 21 minutes. Global social media ad spend is projected to hit $256.5 billion, while short-form video content delivers the highest ROI of any marketing strategy. YouTube has reached 3 billion users, and TikTok continues its rapid growth with 1.5 billion users driving social commerce.
Which social media platform has the most users?
Facebook remains the largest social network with 3.07 billion monthly active users globally in 2025, followed by YouTube with 3 billion users and Instagram with 2.5 billion users.
What are key B2B social media stats for lead generation?
For B2B social media statistics, LinkedIn generates 80% of B2B social media leads. 54% of B2B marketers have generated leads from social media, and 84% of C-level executives use social media to inform purchasing decisions. Social selling on LinkedIn generates 45% more sales opportunities compared to traditional outreach methods.
What social media advertising statistics should marketers track?
Key social media advertising stats for 2025 include a global ad spend of $256.5 billion, Facebook ads averaging a 9.21% conversion rate, and social media advertising ROI averaging $5.16 for every dollar spent. Video ads reduce cost-per-engagement by 50% on Twitter, while LinkedIn ads have the highest B2B conversion rate at 2.74%.
What percentage of marketers use social media?
94% of marketers use Facebook, 76% use Instagram, 59% use LinkedIn, and 53% use Twitter for their marketing efforts in 2025.
How much time do people spend on social media?
The average person spends 2 hours and 21 minutes daily on social media and messaging apps in 2025, with TikTok users averaging 95 minutes per day on the platform alone.
What’s the best time to post on social media?
Optimal posting times vary by platform, but midweek mornings tend to perform well across networks. For Facebook, Wednesday at 11am and 1pm are optimal. Weekday posting generates 18% more engagement than weekend posting across most platforms.
How effective is social media advertising?
Social media ads can be highly effective, with Facebook ads averaging a 9.21% conversion rate and social media advertising ROI averaging $5.16 for every dollar spent. Retargeting ads on social media have 10x higher click-through rates than standard display ads.
What social media trends should marketers watch in 2025?
Key social media trends for 2025 include the continued growth of short-form video content (which delivers the highest ROI), the rise of social commerce reaching $1.2 trillion, influencer marketing hitting $32.55 billion globally, and the Stories format growing 15x faster than feed posts. Live streaming generates 10x more engagement than pre-recorded video.
What engagement stats define successful social media content?
Successful social media content statistics show that video content increases B2B engagement by 1200%, user-generated content increases conversion rates by 161%, and interactive content like polls generates 2x more engagement than static posts. Posts with emojis increase engagement by 48%, and behind-the-scenes content increases brand trust by 73%.