Magnifying glass on laptop keyboard searching for long tail keywords

What are Long Tail Keywords? And How to Find Them

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Mastering Long Tail Keywords: The Ultimate Guide to Boosting Your SEO

Long tail keywords are the secret weapon that can elevate your SEO strategy to new heights. As an SEO expert at IncRev, I’m excited to share our comprehensive guide on leveraging these powerful search terms to drive targeted traffic and improve your rankings. Let’s dive into the world of long tail keywords and discover how they can transform your online presence.

What Are Long Tail Keywords?

Long tail keywords are specific, often longer search phrases with lower search volume and competition compared to more generic “head” terms. Typically consisting of 3 or more words, these keywords are highly targeted and reflect more precise user intent.

While individual long tail keywords may have lower search volumes, collectively they make up the majority of search queries. In fact, studies show that over 90% of all keywords searched receive 10 or fewer monthly searches. This presents a massive opportunity for savvy marketers to capture highly relevant traffic.

Why Long Tail Keywords Matter for SEO

There are two primary reasons why long tail keywords should be a crucial part of your SEO strategy:

1. Lower Competition

Long tail keywords are significantly less competitive than short, generic terms. This means it’s easier to rank for these phrases, allowing you to capture targeted traffic more quickly. For example, ranking for “best organic coffee beans for cold brew” is much more achievable than competing for “coffee” alone.

2. Higher Conversion Rates

Users searching with long tail keywords often have a clearer idea of what they’re looking for, indicating they’re further along in the buying process. This increased specificity typically leads to higher conversion rates, as you’re attracting visitors who are more likely to take action on your site.

How to Find Long Tail Keywords

At IncRev, we use a variety of techniques to uncover valuable long tail keywords. Here are some of our favorite methods:

1. Google’s “Searches Related To…”

Scroll to the bottom of Google’s search results to find related search terms, which often include long tail variations of your target keyword.

2. Answer The Public

This tool generates question-based keywords around your topic, providing a wealth of long tail ideas.

3. Forums and Online Communities

Explore niche forums and communities to discover the exact language your target audience uses when discussing topics related to your business.

4. Google Autocomplete

Start typing a keyword into Google and note the autocomplete suggestions, which often include valuable long tail phrases.

5. Google Search Console

Analyze your existing rankings to find long tail keywords you’re already ranking for on the second or third page, then optimize for these terms to boost your visibility.

Implementing Long Tail Keywords in Your Content

Once you’ve identified relevant long tail keywords, it’s time to incorporate them into your content strategy. Here are two effective approaches:

1. Create Dedicated Content

Develop high-quality, in-depth content pieces that focus specifically on long tail keywords. This targeted approach can help you quickly rank for these terms and attract highly relevant traffic.

2. Integrate into Existing Content

Incorporate long tail keywords naturally throughout your existing content. This can help you capture a wider range of search queries without the need to create entirely new pages for each keyword.

Measuring Success with Long Tail Keywords

At IncRev, we believe in data-driven strategies. To measure the success of your long tail keyword efforts:

  • Monitor rankings for targeted long tail phrases
  • Track organic traffic growth from long tail keywords
  • Analyze conversion rates for pages optimized with long tail terms
  • Use Google Search Console to identify new ranking opportunities

The IncRev Advantage

While implementing a long tail keyword strategy can be highly effective, it requires time, expertise, and ongoing optimization. That’s where IncRev comes in. Our team of SEO experts can help you:

  • Identify the most valuable long tail keywords for your business
  • Develop a content strategy that leverages these keywords effectively
  • Optimize your existing content to capture more long tail traffic
  • Monitor and report on your long tail keyword performance

By partnering with IncRev, you can harness the full power of long tail keywords to drive targeted traffic, improve rankings, and boost conversions.


Long tail keywords are a powerful tool in any SEO arsenal. By understanding their importance and implementing strategies to target these specific phrases, you can significantly improve your search visibility and attract more qualified traffic to your site. Whether you’re just starting out or looking to refine your existing SEO strategy, focusing on long tail keywords can yield impressive results.

Ready to take your SEO to the next level with long tail keywords? Contact IncRev today to learn how we can help you develop a winning long tail keyword strategy.

Frequently Asked Questions

How long should long tail keywords be?

Long tail keywords typically consist of 3 or more words, but their length can vary. The key is specificity rather than a strict word count.

Are long tail keywords only for small businesses?

No, businesses of all sizes can benefit from long tail keywords. They’re particularly useful for targeting niche markets and specific customer needs.

How quickly can I expect to see results from long tail keyword optimization?

Results can vary, but due to lower competition, you may see improvements in rankings and traffic within a few weeks to a couple of months.

Can I use multiple long tail keywords on a single page?

Yes, as long as they’re relevant and incorporated naturally. This can help you capture a wider range of related search queries.

How often should I update my long tail keyword strategy?

Regular review and updating of your keyword strategy is important. We recommend reassessing at least quarterly to stay aligned with changing search trends and user behavior.

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