Pinterest Usage and Revenue Statistics: How Many People Use Pinterest in 2024?
Pinterest has emerged as a powerhouse in the social media landscape, offering users a unique visual discovery platform since its launch in March 2010. From humble beginnings to becoming a publicly-traded company valued at over $40 billion, Pinterest’s journey has been nothing short of remarkable. In this comprehensive analysis, we’ll dive deep into the latest Pinterest statistics, exploring everything from user growth to revenue trends.
Pinterest’s Explosive User Growth
Pinterest’s user base has experienced phenomenal growth over the years. As of 2024, the platform boasts 459 million monthly active users worldwide. This represents a staggering 27.01% increase in just one year, with 124 million new users joining the platform.
The growth trajectory becomes even more impressive when we look at the long-term trend:
- Q1 2016: 128 million users
- Q4 2020: 459 million users
This represents a 258% increase in just under 5 years, showcasing Pinterest’s ability to continually attract and retain users in a competitive social media landscape.
US vs. International User Base
While Pinterest originated in the United States, its international growth has been particularly noteworthy:
- US Users: 98 million monthly active users
- International Users: 361 million monthly active users
The international user base now comprises a whopping 78.65% of Pinterest’s total audience. This shift towards global dominance is evident in the growth rates:
- US user base growth (last year): 8.89%
- International user base growth (last year): 46.15%
This data underscores the importance of Pinterest’s global expansion strategy and highlights potential areas for future growth.
Pinterest’s Revenue Surge
Pinterest’s ability to monetize its growing user base has been equally impressive. In 2020, the company generated $1.69 billion in annual revenue, marking a 48.27% increase from the previous year.
Key revenue insights:
- US Revenue: $1.42 billion (84.02% of total)
- International Revenue: $268 million (15.98% of total)
While the US market still dominates Pinterest’s revenue stream, the international segment is showing promising growth. Non-US revenue has increased 2.29x since the previous year, indicating significant potential in global markets.
User Demographics and Engagement
Understanding Pinterest’s user demographics is crucial for marketers and businesses looking to leverage the platform:
- Gender: Over 60% of users are female
- Age: 40.8% of users are between 25-34 years old
- Weekly Active Users: 275 million (56% of monthly active users)
These statistics highlight Pinterest’s strong appeal among millennial women, a demographic often associated with high purchasing power and influence in household decisions.
Global Reach and App Popularity
Pinterest’s global footprint continues to expand:
- Top 5 countries (USA, Germany, France, UK, Canada) account for 75.5% of the advertising audience
- 14.34 million monthly app downloads across iOS & Android
- 85% of users access Pinterest via the mobile app
The platform’s mobile-first approach aligns well with current user behavior trends, positioning Pinterest for continued growth in the app-centric digital landscape.
Leveraging Pinterest for Business Growth
For businesses looking to tap into Pinterest’s vast and engaged user base, partnering with an experienced agency like IncRev can be invaluable. Our team of SEO and social media experts can help you:
- Develop a tailored Pinterest marketing strategy
- Create visually appealing and shareable content
- Optimize your pins for maximum visibility and engagement
- Leverage Pinterest’s advertising tools to reach your target audience
- Analyze performance metrics and refine your approach for optimal results
By harnessing the power of Pinterest’s visual discovery platform and combining it with IncRev’s data-driven strategies, businesses can unlock new growth opportunities and connect with their ideal customers in meaningful ways.
The Future of Pinterest
As Pinterest continues to evolve, several trends and opportunities emerge:
- E-commerce Integration: Pinterest’s visual nature makes it ideal for product discovery, presenting opportunities for seamless shopping experiences.
- Video Content: With the rise of short-form video across social platforms, Pinterest is likely to expand its video capabilities.
- AI and Personalization: Expect more sophisticated recommendation algorithms to enhance user experience and content discovery.
- Male User Growth: While predominantly female-oriented, there’s untapped potential in attracting more male users to the platform.
- International Expansion: With strong growth in non-US markets, Pinterest is poised for further global expansion and localization efforts.
As Pinterest continues to grow and evolve, staying informed about the latest trends and statistics is crucial for businesses looking to leverage this powerful platform. Partner with IncRev to stay ahead of the curve and maximize your Pinterest marketing potential.
Frequently Asked Questions
How many people use Pinterest?
As of 2024, Pinterest has 459 million monthly active users worldwide.
What percentage of Pinterest users are female?
Over 60% of Pinterest users are female, with some estimates suggesting it could be as high as 77% of the platform’s advertising audience.
How much revenue does Pinterest generate?
In 2020, Pinterest generated $1.69 billion in annual revenue, a 48.27% increase from the previous year.
What age group uses Pinterest the most?
The largest age group on Pinterest is 25-34 years old, accounting for 40.8% of users.
How many Pinterest users are from the United States?
Pinterest has 98 million monthly active users in the United States, representing about 21.35% of its total user base.
What percentage of Pinterest users access the platform via mobile app?
85% of Pinterest users access the platform through its mobile app.
How often do people use Pinterest?
275 million users, or 56% of monthly active users, access Pinterest at least once a week.
Which countries have the largest Pinterest audiences outside the US?
After the US, the countries with the largest Pinterest audiences are Germany, France, the UK, and Canada.
