The Ultimate Guide to Getting High-Quality Backlinks with Guestographics
Are you struggling to get authoritative websites to link to your content? Do you wonder how some people seem to effortlessly attract backlinks to everything they publish? The secret lies in a powerful link building technique called Guestographics.
At IncRev, we’ve mastered the art of Guestographics and used it to dramatically increase backlinks and organic search traffic for our clients. In this comprehensive guide, we’ll show you exactly how to leverage this strategy to boost your SEO results.
What Are Guestographics?
Guestographics is a link building technique that combines the power of infographics with guest posting. Instead of simply creating an infographic and hoping other share it, you offer it to relevant sites along with custom content to accompany it.
This approach provides tremendous value to the sites you reach out to, making them much more likely to publish your infographic and link back to your site.
The 5-Step Guestographic Method
Here’s an overview of the Guestographic process we use at IncRev to consistently generate high-quality backlinks:
- Create an awesome infographic
- Find sites that cover your topic
- Pitch your infographic
- Offer free bonus content
- Get contextual backlinks
Let’s break down each step in detail:
1. Create an Awesome Infographic
The foundation of this technique is having an infographic that people actually want to share. Here are some tips for creating a link-worthy infographic:
- Choose a “freshly relevant” topic that’s in-demand but hasn’t been covered to death
- Focus on 7-10 key data points rather than cramming in too much information
- Use a logical layout that tells a story and is easy to follow
- Invest in professional design – the visual appeal is crucial
At IncRev, we’ve found that infographics on emerging trends or that provide a fresh take on popular topics tend to perform best.
2. Find Relevant Sites
The next step is identifying sites that would be interested in your infographic. We use the following process:
- Search for keywords related to your infographic topic
- Look for blogs, news sites, and other publishers covering that subject
- Check their domain authority and traffic to prioritize outreach
Cast a wide net, but focus your efforts on authoritative sites in your niche.
3. Pitch Your Infographic
Now it’s time to reach out to your target sites. We’ve found short, personalized emails work best. Here’s a template we often use:
Hi [Name],
I noticed you’ve written about [topic] before. I recently created an infographic on [topic] that I thought you might be interested in.
Would you like to take a look?
Thanks,
[Your name]
This soft-sell approach tends to get a high response rate.
4. Offer Bonus Content
When someone expresses interest, that’s when we deliver the real value. In addition to the infographic, we offer to write a unique 250-300 word introduction to go along with it.
This custom content makes it incredibly easy for the site to publish your infographic, dramatically increasing your success rate.
5. Get Contextual Backlinks
The final step is to get your link placed within the custom content, not just in an image credit at the bottom. These contextual links pass much more SEO value.
We typically aim for 1-2 natural links within the introductory content we provide.
Why Guestographics Work So Well
This technique is incredibly effective for several reasons:
- You’re providing multiple forms of value (infographic + content)
- It’s very easy for sites to say yes and publish
- You get high-quality, contextual backlinks
- The content is unique for each site, avoiding duplicate content issues
- It scales well compared to traditional guest posting
At IncRev, we’ve used Guestographics to build hundreds of authoritative backlinks for clients across many different industries.
Guestographic Case Study
To illustrate the power of this technique, here are the results we achieved for one of our clients in the marketing niche:
- Created an infographic on emerging social media trends
- Reached out to 100 relevant marketing and social media blogs
- 42 sites published the infographic with our custom intro
- Gained 38 high-quality contextual backlinks
- Organic search traffic increased 210% over 60 days
This single campaign generated incredible results that would have taken months to achieve through traditional outreach.
Common Questions About Guestographics
How much does it cost to create an infographic?
Professional infographic design typically costs $300-$1500 depending on complexity. We recommend investing in quality design for the best results.
What if I’m not a good writer?
You can hire a freelance writer to create the custom intros. The key is making sure the content is unique and valuable for each site.
How many sites should I reach out to?
We recommend starting with at least 50-100 relevant sites. You can always scale up from there.
Will this technique work in any niche?
We’ve successfully used Guestographics across many industries. The key is choosing topics that are interesting and relevant to your target sites.
Ready to Boost Your Link Building?
Guestographics are an incredibly powerful way to attract high-quality backlinks at scale. But executing this strategy effectively takes time and expertise.
At IncRev, we’ve refined our Guestographic process to consistently deliver outstanding results for our clients. If you’re ready to take your link building to the next level, contact us today for a free consultation.
