How to get backlinks with guestographics in 2025: ultimate guide

The ultimate guide to getting high-quality backlinks with guestographics

Are you struggling to get authoritative websites to link to your content? Do you wonder how some people seem to effortlessly attract backlinks to everything they publish? The secret lies in a powerful link building technique called guestographics.

At IncRev, we’ve mastered the art of guestographics and used it to dramatically increase backlinks and organic search traffic for our clients. In this comprehensive guide, we’ll show you exactly how to leverage this strategy to boost your SEO results in 2025.

What are guestographics?

For those wondering what is a guestographic, it’s essentially a link building technique that combines the power of infographics with guest posting. Instead of simply creating an infographic and hoping others share it, you offer it to relevant sites along with custom content to accompany it.

This approach provides tremendous value to the sites you reach out to, making them much more likely to publish your infographic and link back to your site. Guestographics remain highly effective in 2025, with successful campaigns generating hundreds of high-quality placements that drive significant organic traffic growth.

How guestographics differ from traditional infographics

While standard infographic marketing relies on creating visuals and hoping for organic shares, guestographics take a more proactive approach. The key difference is that you’re not just distributing an image—you’re providing complete, ready-to-publish content packages that include both the infographic and unique written introductions tailored to each publisher.

This method of getting backlinks through infographics delivers superior results because it removes friction from the publishing process. Sites can immediately use your content without additional work, dramatically increasing acceptance rates compared to traditional outreach methods.

The 5-step guestographic method

Here’s an overview of the guestographic process we use at IncRev to consistently generate high-quality backlinks:

1. Create an awesome infographic
2. Find sites that cover your topic
3. Pitch your infographic
4. Offer free bonus content
5. Get contextual backlinks

Let’s break down each step in detail:

1. Create an awesome infographic

The foundation of this technique is having an infographic that people actually want to share. Here are some tips for creating a link-worthy infographic:

• Choose a “freshly relevant” topic that’s in-demand but hasn’t been covered to death
• Focus on 7-10 key data points rather than cramming in too much information
• Use a logical layout that tells a story and is easy to follow
• Invest in professional design – the visual appeal is crucial

At IncRev, we’ve found that infographics on emerging trends or that provide a fresh take on popular topics tend to perform best. In 2025, AI-assisted design tools have made it easier to create professional visuals, but the strategic planning behind your infographic remains the most important factor.

2. Find relevant sites

The next step is identifying sites that would be interested in your infographic. We use the following process:

• Search for keywords related to your infographic topic
• Look for blogs, news sites, and other publishers covering that subject
• Check their domain authority and traffic to prioritize outreach

Cast a wide net, but focus your efforts on authoritative sites in your niche. In 2025, effective guestographic campaigns target premium publishers for brand-safe links, avoiding low-quality sites that could trigger penalties. This compliance-focused approach aligns with Google’s emphasis on helpful, authoritative content.

3. Pitch your infographic

Now it’s time to reach out to your target sites. We’ve found short, personalized emails work best. Here’s a template we often use:

Hi [Name],

I noticed you’ve written about [topic] before. I recently created an infographic on [topic] that I thought you might be interested in.

Would you like to take a look?

Thanks,
[Your name]

This soft-sell approach tends to get a high response rate. The key is genuine personalization—reference specific articles they’ve published and explain why your infographic adds value to their audience.

4. Offer bonus content

When someone expresses interest, that’s when we deliver the real value. In addition to the infographic, we offer to write a unique 250-300 word introduction to go along with it.

This custom content makes it incredibly easy for the site to publish your infographic, dramatically increasing your success rate. According to recent analyses, infographic link building can yield up to 42% success rates in outreach when combined with custom content—far higher than traditional guest posting alone.

5. Get contextual backlinks

The final step is to get your link placed within the custom content, not just in an image credit at the bottom. These contextual links pass much more SEO value.

We typically aim for 1-2 natural links within the introductory content we provide. Research from 2025 shows that contextual backlinks from guestographics pass 2-3x more domain authority impact compared to image-only credits, making proper link placement essential for maximizing ROI.

Step-by-step guide: how to get backlinks with infographics

Learning how to get backlinks with infographics requires understanding both the creative and outreach components. Here’s a detailed workflow that extends beyond the basic five-step method:

Creating and pitching for maximum success

To maximize how to get backlinks from infographics, follow this enhanced process:

• Research competitor infographics: Use tools like Ahrefs Content Explorer to find which infographics in your niche have earned the most infographic backlinks. Analyze what made them successful.
• Design for shareability: Ensure your infographic works on mobile devices and can be easily embedded. Provide multiple size options for publishers.
• Create a dedicated landing page: Host your infographic on a page optimized for the target keyword, with proper schema markup and social sharing buttons.
• Build a tiered outreach list: Categorize prospects by authority—target tier-1 sites first to build social proof, then leverage those placements when pitching tier-2 and tier-3 sites.
• Personalize at scale: Use mail merge tools with custom fields that reference each site’s specific content, audience, and recent articles to maintain personalization efficiency.

When implementing infographic backlinks strategies, timing matters. Launch outreach on Tuesday through Thursday mornings when response rates tend to peak. Follow up once after 5-7 days if you don’t receive a reply.

Mastering contextual backlinks in guestographic campaigns

Understanding how to get contextual backlinks is critical for maximizing the SEO value of your guestographic efforts. Contextual links—those embedded naturally within relevant content—carry significantly more weight than footer or sidebar links.

How to create contextual backlinks using guestographics

To learn how to create contextual backlinks effectively within your campaigns:

• Integrate links naturally: Place your links within the introductory content where they add genuine value. Reference your site when explaining a data point or providing additional context.
• Use descriptive anchor text: Rather than generic “click here” links, use keyword-rich anchors that describe the destination page while avoiding over-optimization.
• Vary your linking strategy: Mix branded anchors (your company name), naked URLs, and keyword anchors across different placements to maintain a natural link profile.
• Link to relevant deep pages: Don’t only link to your homepage. Connect to blog posts, resources, or service pages that provide genuine additional value related to the infographic topic.

The process of securing contextual backlinks through guestographics addresses both informational and commercial search intent. Publishers appreciate content that enhances their site’s value, while you gain powerful ranking signals that drive organic visibility.

Ethical strategies for free and compliant links

Many marketers search for free contextual backlinks or consider whether to buy contextual backlinks. The guestographic method provides an ethical middle path that delivers premium links without payment or risk.

Rather than purchasing links (which violates Google’s guidelines) or relying solely on organic link attraction, guestographics trade value for placement. You’re investing time and creative resources—not money—making this a white-hat strategy that builds sustainable authority.

For international campaigns (conseguir backlinks in Spanish-speaking markets, for example), the same principles apply: focus on premium publishers, provide genuine value, and ensure compliance with local regulations and search engine guidelines. IncRev’s global network spans 40+ countries, enabling brand-safe link acquisition across diverse markets while maintaining strict quality and compliance standards.

Why guestographics work so well

This technique is incredibly effective for several reasons:

• You’re providing multiple forms of value (infographic + content)
• It’s very easy for sites to say yes and publish
• You get high-quality, contextual backlinks
• The content is unique for each site, avoiding duplicate content issues
• It scales well compared to traditional guest posting

At IncRev, we’ve used guestographics to build hundreds of authoritative backlinks for clients across many different industries. Recent case data from 2025 shows that sites using systematic guestographic outreach report generating 200+ publications that collectively drive over 200,000 monthly organic sessions—demonstrating the ongoing effectiveness of this approach.

Guestographic case study

To illustrate the power of this technique, here are the results we achieved for one of our clients in the marketing niche:

• Created an infographic on emerging social media trends
• Reached out to 100 relevant marketing and social media blogs
• 42 sites published the infographic with our custom intro
• Gained 38 high-quality contextual backlinks
• Organic search traffic increased 210% over 60 days

This single campaign generated incredible results that would have taken months to achieve through traditional outreach. The 42% publication rate aligns with industry benchmarks showing that well-executed guestographic campaigns consistently outperform standard guest post pitches.

Guestographics vs. other link building methods

How do guestographics compare to alternative link building strategies in 2025? Here’s a practical comparison:

Guestographics win because they offer the best combination of acceptance rate, link quality, and scalability. Unlike traditional guest posting—which requires writing entirely new articles for each site—guestographics allow you to create one visual asset and write brief, customized introductions for multiple placements.

Compared to digital PR, guestographics are more accessible for companies without newsworthy announcements. And unlike broken link building or resource page outreach, guestographics create new content rather than simply replacing existing links, making publishers more receptive to your pitch.

2025 trends and tools for guestographic success

The guestographic landscape continues to evolve. Here are key trends shaping success in 2025:

• AI-assisted personalization: Tools like ChatGPT help scale personalized outreach by analyzing publisher content and suggesting relevant talking points, though human review remains essential.
• Video and interactive infographics: Static images still work, but animated infographics and data visualizations that readers can interact with earn significantly higher placement rates.
• Compliance and brand safety: Publishers have become more selective, prioritizing partnerships with brands that demonstrate editorial standards and regulatory compliance—particularly important in finance, health, and other regulated sectors.
• Multi-format content packages: Top performers now offer publishers not just infographics but also social media snippets, pull quotes, and embed codes, making publication even easier.

For infographic backlinks sites targeting and prospecting, modern SEO tools have advanced significantly. While Ahrefs remains popular, platforms like Mangools offer similar functionality at lower cost—particularly useful for analyzing referring IPs and identifying truly authoritative prospects versus sites with inflated metrics.

Common questions about guestographics

How much does it cost to create an infographic?

Professional infographic design typically costs $500-$2,000 in 2025, depending on complexity and designer experience. We recommend investing in quality design for the best results. However, ROI from backlinks often exceeds 5x in organic traffic gains, making this a worthwhile investment for most businesses.

What if I’m not a good writer?

You can hire a freelance writer to create the custom intros. The key is making sure the content is unique and valuable for each site. Budget $50-$150 per custom introduction, or develop templates that you can quickly personalize with site-specific details.

How many sites should I reach out to?

We recommend starting with at least 50-100 relevant sites. You can always scale up from there. With typical acceptance rates of 30-45%, reaching 100 prospects should yield 30-45 placements—enough to significantly impact your backlink profile.

Will this technique work in any niche?

We’ve successfully used guestographics across many industries. The key is choosing topics that are interesting and relevant to your target sites. Even B2B and technical niches can benefit—focus on data-driven insights, process workflows, or comparison charts that provide genuine utility.

Ready to boost your link building?

Guestographics are an incredibly powerful way to attract high-quality backlinks at scale. But executing this strategy effectively takes time and expertise.

At IncRev, we’ve refined our guestographic process to consistently deliver outstanding results for our clients. Our compliance-first approach ensures brand-safe placements across our network of 20,000+ premium publishers in 40+ countries, with an average turnaround of just 2 days for link placements.

If you’re ready to take your link building to the next level, contact us today for a free consultation. Our team will analyze your current backlink profile, identify opportunities, and create a customized guestographic strategy designed to drive measurable organic growth for your business.